Ruxbo Digital Agency in Cyprus
Ruxbo Digital Agency in Cyprus

Content Strategy

WEBSITE CONTENT MARKETING STRATEGY IN CYPRUS 

Having a strong website content strategy makes the content creation process easier and increases the online presence. Stay with us as we demonstrate how you can boost your online presence in Cyprus by optimizing keyword search.

Valuable content writing is the key to everything - from content creation to a killer SEO strategy, you can win the Cyprus digital marketing sector

When a user enters your website, they are looking for content, either because they want an answer to their questions, a solution to a problem, or simply require some entertainment.

High-quality content is king. Writing or creating content such as blog posts, photographs, videos, or developing any other interactive content ideas, can help your business build strong client relationships and make your content marketing efforts prevail. From ideas to launch, you need to verify your content production cares for the users' needs, whatever, whenever, wherever these are. 

What is website content strategy and what does a content strategist do?

Developing a content strategy involves creating and publishing content as well as the usable content management and content governance.

A content strategist is responsible for designing, developing, analyzing, presenting, measuring, evaluating, producing and managing every piece of content. They are also in charge of finding the best practices for the right content plan creation, in sync with the clients' business goals, needs and requirements.

In case of existing content, the strategist has to carry out a content audit to assess if the content type shared is compelling, or if there is a need to generate a fresh, comprehensive content strategy for SEO. 

Information Architecture (IA)

When research and analysis is complete, the first phase of the creation of a content strategy for the web page of any business, in Cyprus or internationally, is Information Architecture (IA). What is this, you may ask; IA represents the task of organizing information in a way that allows users to easily navigate through areas of your website and understand what content needs they have.

Besides the foundation of IA, Ruxbo offers a centered sitemap, straightforward user flow, insightful navigation structure and successful content marketing that increases conversions. We are prone to make informed decisions about successful content strategy and the best practices on presentation and organization to ensure your content is in line with your marketing objectives.

User Flows

A complete market research and an effective competitor analysis will give out the perfect target audience which, in line with the company's website goals and market position, will yield the right user flows to boost your web content marketing. How will your audience navigate through the website? What will they look for? These questions will guide the design of the correct user flows, sitemap and navigation structures, which will subsequently lead to an effective content strategy, using the right SEO, CTAs and type of content. 

Wireframe

Despite popular belief, wireframes are not the first step in the planning and designing process, rather it is the final one. This is because wireframes should be the outcome of extensive research, analysis and IA that occur in the beginning of the website design procedure. 

We know aesthetics are important to clients and users, and that is the reason why ruxbo takes the initiative to provide our clients with a prototype wireframe and content calendar so that they can experience the website design even before it is finished. This initiative ensures our web designers focus on the website functionality and convenience, while they communicate their vision more efficiently.