Ruxbo Digital Agency in Cyprus
Ruxbo Digital Agency in Cyprus

Data Analysis

The best data analytics tools for website data analysis in Cyprus

A simple SEO adjustment is just not enough anymore; Data science is equally important. From implementing A/B testing and CTAs to caring for increasing load speed, our team of marketers and data analysts are always working alongside to  deliver the optimal website solutions. 

Why is website data analysis and reporting important to Marketing?

Back to school times, Algebra taught us that the process is more important than simply providing the result. By implementing this on any web page, we can see how website performance measurements allow us to understand what drove traffic and conversions. Keeping a record of all the adjustments made at any point enables tracking, analyzing, comparing and ultimately optimizing strategies to achieve the best user experience as well as reach our marketing targets.

What is the best way to track website data analytics?

If you think that simply looking at past performances will provide the answers to your questions, nah-ah, think again. The increase in competition, the availability of web analytics tools like Google and the intense focus on the results of marketing campaigns have made web analytics services more valuable than ever.

Google analytics is a popular web analytics tool that provides insight into user behavior and website traffic and other metrics. Ruxbo's business intelligence offers all the tools you need to evaluate the analytics data of your organisation and help you make informed decisions that will fill any gaps. 

Let us walk you through the web analytics process:

COLLECT DATA

The first step towards optimization is the collection of traffic data from a web analytics software to understand what's happening on your website.

Web analytics metrics such as page views and bounce rates will give insightful data on how the website is performing. However, the key focus should be on using data-driven web analytics and marketing analytics platforms to assess website visitors, the main traffic source, and the users who actively interact with your websites - e.g. who converts into a client, who leaves your website after viewing it, etc. 

These analytics and data will provide a well-rounded report on the main qualities you will need to exploit in order to optimize your website to drive more profitable results and strengthen user experience and trust. 

ANALYZE DATA

You have gathered all the data, now what?

Website analytics data and a thorough market and competitor research in combination with the knowledge and experience of Ruxbo's digital marketers, will provide you with insightful reports and strategy advice on website and marketing campaigns to help you reach your long-term goals.

IMPROVE YOUR WEBSITE

Not to brag, but Ruxbo is one of the few website design and development agencies that actively, effectively and consistently runs tests and optimizes website content. Using tracking tools like google analytics and other third-party resources, we ensure our clients always excel in their marketing efforts, to improve traffic, conversions and drive results while maintaining an easy-to-use and functional website format.