GEOTARGETING Marketing Campaigns - How to target your audience based on location 

What is location targeting? Why does showing content to a specific customer base matter?

Time to shift your ad campaigns to location-based audience targeting - What are the benefits of geotargeting ads?

How can you identify your target audience when it could be situated at any geographic location? Geotargeting (or geolocation) is a marketing strategy used to target users based on their geographic location data to create personalized and relevant ads. Also called radius targeting or geofencing, it is used to reach people who will be directly interested in your content, based on their geographical location.

This can serve companies which run their businesses in multiple sites and want to use location data to show their ads to people around a specific location. Using geotargeting can help businesses to decrease their ad spent while increasing offline sales, as they will focus on targeting people based on their physical location.

Best practices for geotargeting - How to use location targeting ads to boost your marketing efforts

There's always the need to create customized marketing campaigns, and the different locations of users are of great importance. Even in the process of website creation, location targeting allows better and more accurate user experience. Ruxbo's expertise assists clients to identify these target areas and use the best practices to improve their marketing results. 

When businesses determine a user's location, they can create personalized ads and use the campaign budget to target their clients' specific needs. Additionally, using website design and development, Ruxbo can dynamically show specific ads to specific audiences, based on their proximity, this way setting up automatic and personalized website experiences. 

If you think the design and development of an ecommerce website is easy, you could not be more wrong. Partner up with Ruxbo to start your ecommerce journey in the most efficient way possible. We guarantee any issues will be fixed before they appear and your modern ecommerce website will be your clients' favourite place to shop.