Ruxbo Digital Agency in Cyprus
Ruxbo Digital Agency in Cyprus

LANDING PAGE DESIGN

The best Landing Page Design to attract a specific audience, deliver a personalized experience and increase conversions.

Landing Page

Why Ruxbo Builds and Maintains the best Landing Page Designs

Landing pages form a valuable means of attracting a specific audience and supplying them with a personalized website experience. Ruxbo's top-notch marketing services offer online businesses high-converting landing page designs, proven to distinguish from any other competitors. Based on your business goals, expectations and abilities, we provide a low-cost method of increasing web traffic, bringing more qualified leads, improving conversion rates and raising ROI.

Landing pages represent another opportunity, for us, to put our creativity in use and create an inspiring landing page that will be the core of your SEO, SEM and Social Media marketing campaigns. Our extensive research techniques and website design strategies act as guarantee to create efficient landing page copy that will be used to target your specific audiences. 

Our team of experts work in a vertical marketing system that allows all aspects of digital marketing efforts to be coordinated and optimized to produce the highest results. 

Gateway Landing Pages

What are Gateway Landing Pages? Imagine one main Landing page which stands as the core website, around which other pages are built, to satisfy the needs of a specific target audience. This main Landing page uses supporting content and resource articles from other pages, and acts as a service reviewer to answer the questions of users. 

If you know anything about conversion points, you'll understand why the primary and secondary points, such as filling out a form, scheduling a demo, signing up for a newsletter or learning more, are found in this web page. In order to focus on individual subject matters, different supporting pages are built, to address common challenges, data trends, live streaming solutions, security issues and more. Also known as "evergreen", these are issues that remain relevant for a long period of time, much like a blog post. 

The second the gateway is launched, you will see how quickly it will climb the search engine rankings. Remember, however, that all marketing efforts need continuous observation and optimization in order to keep the results coming. Competition requires the quality of content to always be high, in order to avoid level off or even deterioration of the webpage. This can be achieved through the consistent production of blogs and case studies, as well as the occasional update and expansion of effective landing page content.

PPC Landing Pages

We all know Search Engine Optimization is the number one marketing strategy for lead generation and conversions, organically, however let's not underestimate the influence of paid advertising, especially Pay-per-click (PPC). On the contrary, research results show that Google Ads generate more than half of the website visitors that have an intention to purchase. 

When it comes to landing page creation and maintenance, following the best practices, in regards to paid marketing campaigns, are essential to drive traffic. However, another vital part of the process is to track KPIs such as bounce rates, conversions and heatmaps to find out which aspects are performing better and which are not, so that you can shift your efforts into more beneficial resources. Analyzing these insights can assist you in the creation of higher-quality content, better A/B testing, more clear market segmentation. 

What are a few vital elements of a strong PPC landing page? 

  • A direct headline and supporting tagline
  • A list of benefits and features
  • Strong supporting visuals that appeal to the audience’s emotional side
  • Trust symbols (e.g., logo banners of trusted partners or testimonials)
  • Social proof (e.g., X (Twitter) feed, Tripadvisor reviews, Yelp reviews, Facebook likes)
  • A clear Call-To-Action
  • A lead capture form

Social Media Landing Pages

When it comes to Social Media Landing Pages, many of the abovementioned principles apply. Ruxbo creates social media landing pages, taking into consideration where the target audience comes from. Each target audience has different needs, the message to which will need to be adjusted accordingly. 

SEO Landing Pages

Following the same gateway process as PPC and Social Media landing pages, an SEO landing page is keyword-focused, ensuring the copy is as concise and compelling as possible, the design is engaging, the CTA is clear, and you can easily find trust symbols and the lead capture form. Long story short, SEO landing pages represent the basis of all vertical marketing campaigns, to which supporting content will be linked.